Ad tech news covering programmatic advertising, privacy changes, measurement, retail media, and digital ad platforms.
Market research firm NIQ has launched Digital Purchase GeoAudiences across France, Germany, Italy, Spain, and the U.K. This new offering extends their GeoPurchase capabilities into digital-first categories like travel and automotive by combining digital commerce data with audience targeting tools.
This piece reports on Trade Desk's integration of LoopMe’s Brand Lift measurement tool into its global platform. It suggests this move lowers administrative hurdles for advertisers by enabling real-time survey-based impact assessment across multiple markets, highlighting a trend toward tighter product integration between ad tech platforms and measurement providers.