Ad tech news covering programmatic advertising, privacy changes, measurement, retail media, and digital ad platforms.
This commentary argues that the proliferation of commerce channels is undermining traditional marketing measurement, particularly last-click attribution. It contends that marketers face increasing difficulty in proving which channels drive sales, suggesting the need for new measurement approaches.
This commentary argues that Electronic Arts' new in-game advertising platform represents a troubling shift that will worsen the gaming experience. It contends that EA's efforts to standardize dynamic ads across the industry could lead to widespread adoption, ultimately prioritizing advertiser interests over player enjoyment.