Ad tech news covering programmatic advertising, privacy changes, measurement, retail media, and digital ad platforms.
Yelp reduced its annual revenue guidance citing continued advertising pressure, while pausing share repurchases to pay down debt. However, other revenue surged 82% year-over-year to $34 million, driven by AI products like Yelp Host and Hatch, which reached a $37 million run rate. Yelp Assistant contributed to project growth, offsetting some core ad headwinds.
SeenThis has launched early access for its Studio MCP, integrating AI assistants like Claude and ChatGPT into its video advertising platform. The tool enables agencies to generate editable video ads from simple briefs, reportedly cutting production time by over 90% while maintaining brand guidelines and technical specifications for direct delivery to major ad servers and social networks.
AppLovin provided guidance for fourth-quarter 2026 revenue ranging from $2.365 billion to $2.395 billion. This follows a record third quarter where revenue surged 55% year-over-year to $2.18 billion, driven by the partial rollout of next-generation models.