Advertising and marketing news covering agencies, ad tech, brand campaigns, measurement, and shifts in digital marketing.
This commentary argues that Polymarket's chief marketing officer secretly paid influencers over $350,000 to promote the platform without proper disclosure, suggesting the company's hype is manufactured. It contends this undermines the credibility of prediction markets and raises ethical concerns about undisclosed paid endorsements.
This commentary argues that Starbucks Korea's marketing campaign for a tumbler line, launched on the anniversary of the 1980 Gwangju massacre, triggered widespread boycotts and public outrage due to its insensitive timing and imagery. It contends that the incident reflects deeper cultural wounds and corporate negligence in historical awareness.
This commentary argues that AI-generated advertising is advancing rapidly and becoming indistinguishable from real ads, citing a new awards show for AI ads. It contends that mandatory disclosure of AI use in ads may be necessary for transparency, but notes industry resistance and a gradual approach to regulation.