Recent news and analysis on Advertising & Marketing

Advertising and marketing news covering agencies, ad tech, brand campaigns, measurement, and shifts in digital marketing.

• Networks push sports ads as upfront budgets drop 10-40%

  TV networks and streamers are aggressively selling sports advertising in the 2026 upfront market as overall ad budgets decline, with some clients cutting upfront budgets by 10% to 40%. Disney has sold Super Bowl LXI commercial time at around $8 million per 30-second spot, down from an initial ask of $10 million, and reported strong early demand from emerging categories.

• "Deloitte's CMO Scott Mager talks AI for marketing and the power of sports partnerships"

  This commentary features Deloitte's US CMO Scott Mager discussing the evolving role of marketing from brand to growth, and how AI is used to streamline operations while maintaining authenticity. He emphasizes the importance of sports partnerships for brand storytelling and credibility.