"How the 'Yellowstone effect' transformed one rugged western American city"
This commentary argues that the 'Yellowstone effect' and pandemic-era migration have transformed Bozeman, Montana, driving up housing costs and creating a divide between wealthy newcomers and long-time working-class residents. It contends that the influx, fueled by the show's romanticized portrayal and tax advantages, has led to a socioeconomic clash exemplified by rent strikes.