Olympic athletes condemn Novig ad sexualizing women's sport
Olympic athletes have strongly condemned a sports betting advertisement featuring Sydney Sweeney for allegedly sexualizing women's sport. Former US Olympic gymnast Gracie Kramer and Australian boxer Skye Nicolson publicly criticized the campaign, with Nicolson distinguishing between athletic physique and using sex to sell sport. Female athlete Felicity Palmateer joined the criticism as the Instagram reel accumulated 37 million views in four days.